What Font Does Samsung Use
Samsung Sharp Sans
Custom Samsung Abrupt Sans
We first engaged with Samsung Electronics, the 2d largest electronics company in the earth, in 2014. The project began as a customized version of our typeface Abrupt Sans Display No.1 for the Samsung Galaxy brand and subsequently evolved into a multi-script typeface for Samsung'due south entire global enterprise.
Originally drawn to Abrupt Sans Display No.1 for its clean and contemporary aesthetic, Samsung commissioned usa to develop a custom version incorporating the distinctive qualities of the make, to serve as a unique voice. Expeditiously, we adult Samsung Sharp Sans, and shortly thereafter, Samsung Sharp Sans Cyrillic.
Following the success of Samsung Sharp Sans for the Galaxy line of products, other branches within Samsung wanted to incorporate the typeface into their brand communications. As a result, they transitioned all company communications to Samsung Precipitous Sans, spanning industries far beyond electronics, including biotech, textiles, insurance, and more.
The Samsung headquarters, located in Seoul, Korea, is so large that information technology comprises its ain district "Samsung Boondocks". With such a large global basis, Samsung decided to expand their typographic needs across Latin support and develop Samsung Abrupt Sans Global including Cyrillic, which nosotros developed in-house, and Hangul, adult past a local Korean foundry, Sandoll Technologies, nether our consultation.
Designed for utility
Sharp Sans Display No.1 Assuming & Samsung Sharp Sans Assuming (Left to Correct)
A versatile and effective communication tool
Almost immediately upon receiving Samsung Sharp Sans, Samsung launched a global brand campaign comprising of print, digital advertising, and broadcast. Samsung's unique typographic voice took center stage, communicating the arrival of new and groundbreaking products, and ushering in a new era for the visitor in which Samsung ceased being but a product line, and became an aspirational lifestyle make.
A Global Audience
Amid Samsung's about important markets is Russia, today the largest & fastest growing smartphone market in Fundamental and Eastern Europe, and where Samsung currently dominates the list of all-time selling smartphones. In recognition of this very important market, Samsung commissioned us to develop a custom Cyrillic version of Samsung Sharp Sans with an extended character set including language support for Bulgarian and Serbian.
Samsung Sharp Sans Cyrillic Alphabet
Samsung Sharp Sans Cyrillic Extended - Bulgarian & Serbian [Left to Right]
Both Latin and Cyrillic scripts share many structural similarities and in some cases share the exact same characters, however, in that location are central distinctions in approach and treatment of form for both stylistic and pragmatic reasons. It was important to keep these considerations continually in mind during every phase of development of the Cyrillic version. To farther ensure the efficacy of our work, we hired a native-Russian speaker and type designer to provide added scrutiny to our product. It was with these steps and added insight that nosotros were able to create a successful, and authentic adaptation of our Latin version into Russia'due south native script.
Cyrillic shares many structural characteristics with the modern Latin script. For this reason, and for the sake of visual consistency and continuity, Samsung Sharp Sans Cyrillic shares the same ten-meridian equally its Latin counterpart.
The inherent structural stability and boxlike visual characteristics of the Cyrillic script lends itself quite well to the Geometric Sans Serif taxonomy.
The angular forms in Cyrillic are directly derived from its Latin counterpart.
The Cyrillic diagonals are treated in a similar manner as the Latin version.
The vertical strokes and cuts are the same for both scripts.
Latin lowercase 'east' shows very similar basin form to Latin 'e'.
Multi-Faceted Project
Nosotros ended the project with an in-depth understanding of the inner workings of a global multi-faceted conglomerate, and the particular typographic needs for a visitor of this scale. In addition to our creative and typographic expertise, this project required comprehensive projection & time management in order to oversee & operate an international group of type designers and script consultants, to maintain open advice with our client, to brainwash them about the process of font development, and to provide articulate and prompt progress reports. Nosotros are very proud to show the project in its entirety and grateful for the opportunity to piece of work with such a great company.
What Font Does Samsung Use,
Source: https://sharptype.co/case-studies/samsung-sharp-sans/#:~:text=Expeditiously%2C%20we%20developed%20Samsung%20Sharp,typeface%20into%20their%20brand%20communications.
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